For displaying 3D-models in your browser a VRML-plugin is necessary.
If you don't see a 3D-model a VRML-plugin must be installed.
VRML-Plugins can be downloaded here:
Parallelgraphics (Windows) Firefox 3.x and Google Chrome only work with Cortona3D Version 6.x or newer
FreeWRL (MacOS X, Linux)
OpenVRML and X Swallow (Linux)
More Information about VRML and Plugin-Detection:
National Institute of Standards and Technology
web 3D Consortium